CHALLENGE: The Office of Adolescent Pregnancy and Programs (OAPP) was unhappy with their logo, color palette, and print collateral, and they felt that their organization’s identity needed a more flexible branding and identity solution that would accommodate their dynamic needs. They also wanted something unconventional that would help grab their target audience’s attention.

SOLUTION: Jenn French Designs created a stronger, more contemporary organizational identity — one befitting a public health organization with a diverse audience that includes teens, their families, and project staff. This new visual identity was then incorporated into every visual representation of the organization to create brand strength and recognition that will serve OAPP well into the future.