CHALLENGE: The Riecken Foundation is a small organization with very ambitious community library projects in Guatemala and Honduras. The Foundation approached Jenn French Designs with only pre-established logo and some amateur photographs of their project sites. They needed collateral that captured the breadth of their projects in a sophisticated manner in order to attract venture capitalists and other investors, while maintaining the community-centered nature of their mission.

SOLUTION: Working from the pre-established Riecken Foundation logo, Jenn French Designs created a complementary,vibrant color palette that also captured the colors common in Guatemalan and Honduran communities. Typography standards were established, while the heart-warming photographs taken at the Riecken project sites became the visual core of the new brand. Guidelines for the presentation of the logo and all identity and collateral improved brand recognition and ensured consistent application across all mediums. It also helped Riecken attract funding for future projects.

See more of the Riecken Foundation print work.