CHALLENGE: The U.S. Department of Housing and Urban Development (HUD) was launching a grassroots initiative to educate and inform potential low income, inner city home owners about the home buying process. The project, called Reaching the Dream, traveled to five U.S. cities. The entire initiative required a logo that expressed the essence of the initiative, plus a brand identity flexible enough to be applied to an overview brochure, fact sheets, a standing banner, and a pocket folder.

SOLUTION: Jenn French Designs created a strong, easily recognizable logo consisting of a hand reaching toward a roof, set against a grassroots-inspired color palette. Even the unbleached paper for this initiative was grassroots-inspired. This one-of-a-kind visual identity was a big hit with the initiative’s target audience and gave the HUD staff working on the initiative confidence in their enterprise.

See more of the Reaching the Dream print work.