CHALLENGE: In order to become more widely recognized as a leading business-to-business payment provider, Ruesch International was in need of a greatly expanded identity – from logo to print materials to trade show displays to web site – that would present them as a large, professional financial institution with broad capabilities.

SOLUTION: The comprehensive corporate identity created for Ruesch truly sets them apart in the financial services industry. By incorporating a clean, image-driven, boldly colored design, the new look makes a remarkable first impression. Continuity was critical to help increase the Ruesch brand recognition, so the expanded brand ties together disparate elements to create brand harmony.

See more of the Ruesch International print work.